Admissions Consulting Institutional Research Student Financial Aid 
Edu Alliance Journal
JANUARY 25, 2022
January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.
Edu Alliance Journal
MAY 31, 2022
Another important consideration for prospective students is the opportunity to participate in internships or to serve as research assistants (and later in post-doc fellowships). For more applied master’s degree programs, the opportunity to be part of consulting efforts can be a consideration. In addition, cost matters.
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