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Student Financial Aid

Recruiting International Students: More than the 4Ps

Edu Alliance Journal

JANUARY 25, 2022

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.

Recruitment

Recruitment Financial Aid Admissions Enrollment Management

Attracting International Graduate Students

Edu Alliance Journal

MAY 31, 2022

It is likely to be necessary to assign many of these tasks to a professional staff position who has the time and expertise to create a highly integrated recruitment, admissions, and scholarship function. Hossler’s areas of specialization include college choice, student persistence, student financial aid policy, and enrollment management.

Recruitment

Recruitment Consulting Financial Aid Enrollment Management

Student Affairs Connection

Recruiting International Students: More than the 4Ps

Attracting International Graduate Students

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