Admissions Enrollment Management Institutional Research Student Financial Aid 
Edu Alliance Journal
JANUARY 25, 2022
January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.
Edu Alliance Journal
MAY 31, 2022
There is a dearth of research on the factors that influence international graduate students to select the graduate program in which s/he will enroll. Hossler’s areas of specialization include college choice, student persistence, student financial aid policy, and enrollment management.
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