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I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

EAB

Guest post by Jordyn Morris, who is interning in EAB’s Research division As a college junior, graduate education is regularly on my mind, as it is for many of my peers. Gen Z undergrads are searching for graduate programs that fit our needs, and this search often begins with your webpages.

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What can big consumer brands teach graduate and adult enrollment leaders?

EAB

Current Tactics Aren't Reaching Prospective Graduate and Adult Learners. -->. of surveyed graduate and adult learners are opting not to take admission tests. -->. For example, one of the large public schools we work with is looking to grow their graduate education program. Personalized marketing is effective.