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Post-Pandemic Resurgence Bolsters HBCUs

Diverse: Issues in Higher Education

The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. We have managed that through strategic enrollment because there is capacity,” Hudson said. Hudson, vice president for student affairs. “We

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Top Retention Strategies for Diverse Modern Learners

HEMJ (Higher Ed Marketing Journal)

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services.

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2023 Seal of Excelencia

Diverse: Issues in Higher Education

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr.

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Survey Highlights What Matters Most to Adult Learners

EAB

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions.

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

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How your future students’ needs are changing in 5 big ways

University Business

. “Prospective students are shrewd consumers, and the factors that influence their choice in postsecondary education have grown more diverse,” says Amir Rasool, Hanover Research’s senior managing director. Communication preferences. Decision-Driving Factors.

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The Art of Persuasion and Personas in Enrollment Marketing

HEMJ (Higher Ed Marketing Journal)

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. How about a middle management professional who’s been in their industry for over a decade?