Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Allocate resources to create compelling marketing campaigns that showcase your institution's strengths, values, and opportunities.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

EAB

JULY 18, 2023

Blogs The Case for ChatGPT: Leveraging AI for Admissions Tasks How to use AI to save time and be more efficient (with 10 starter prompts) It’s official: now is the time to learn about AI. If you subscribe to popular services like Amazon, Google Maps, and Siri , you’ve already been introduced to the magic of artificial intelligence.

Admissions 52

Admissions Marketing and Communication Services Recruitment Professional Development 52

EAB

NOVEMBER 3, 2022

Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. The case for better prospect management. So, what can you do to manage your follow-up with prospects more effectively?

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

Confessions of a Community College Dean

APRIL 2, 2023

based institutions in job-relevant fields like computer science, business management, public health and engineering. Unlike traditional program management, we support degree programs without managing them. We also assist with marketing, enrollment support, instructional design and student support.

Marketing and Communication Services 57

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 57

Creatrix Campus

JULY 18, 2022

They are powerful tools that can streamline customer support, communication, and management. First, let's break down the acronym: CRM stands for customer relationship management. A higher education CRM system also assists staff in improving internal and external communication. Speedier admissions process.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr.

Marketing and Communication Services 336

Marketing and Communication Services Financial Aid Faculty Recruitment 336

EAB

APRIL 24, 2023

Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

EAB

AUGUST 9, 2023

The topics covered included student success, budget models, change management, and more. In each session, the fellows gained depth in new topics or terrains, developed leadership skills, and built a network with peers from institutions across the country.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

MAY 22, 2023

In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. Accelerators Strategic Enrollment Management Student enrollment is practically everyone’s job at an institution.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

EAB

JANUARY 26, 2023

As students cast a wider net when considering their options, it’s critical that community colleges make early, meaningful interactions with students, follow up with inquiries, and create a recruitment communications strategy that will allow them to stand out against the other options the student might be considering. get your copy 2.

Community College 105

Community College Marketing and Communication Services Recruitment Financial Aid 105

EAB

JANUARY 30, 2023

In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

Collegis Education Data Management

DECEMBER 14, 2022

Manager of Data Onboarding Bryan Chitwood, Ph.D., Our data enablement practice provides an accessible set of services that connect an institution’s data and surface integrated insights and signals. Good news: The process doesn’t have to be painful. Collegis Sr. In what ways can data modernize the educational experience? Absolutely.

Marketing and Communication Services 52

Marketing and Communication Services Faculty Management Admissions 52

University Business

OCTOBER 25, 2022

. “Prospective students are shrewd consumers, and the factors that influence their choice in postsecondary education have grown more diverse,” says Amir Rasool, Hanover Research’s senior managing director. Communication preferences. Decision-Driving Factors.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

EAB

MAY 23, 2023

Five strategic priorities for admissions teams in a time of exceptional change The remarkable convergence of crises our nation has faced since the start of the pandemic has amounted to a stress test for higher education, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated or were perhaps misunderstood.

Admissions 52

Admissions Higher Education Study Abroad Recruitment 52

EAB

MAY 17, 2023

My colleague Madeleine Rhyneer recently fielded a survey with enrollment and admissions leaders, and Differentiating the Student Value Proposition was among the top three priorities cited. At the start of our event series, we shared views into the road ahead and focused on the near-term pain of managing turnover and recruitment.

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Research 105

University Business

JANUARY 17, 2023

Heading into a new year, higher education institutions face a growing sense of urgency around college admissions. For example, consider how you can support better communication between students, faculty, and administration with communication tools. Of course, mental health isn’t the only area in which students can use support.

Marketing and Communication Services 76

Marketing and Communication Services Higher Education Libraries Administration 76

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

EAB

OCTOBER 24, 2022

This doesn't just mean hiring multilingual advisors or admissions recruiters. Students gain a sense of community and belonging, which is positively correlated with academic persistence. Tip #4: Be intentional in your recruitment marketing. learn more about building a student communication strategy. Do not guess.

Community College 95

Community College Recruitment Marketing and Communication Services Admissions 95

EAB

JULY 17, 2023

Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. Be sure to highlight features that most interest families, including information on job placement, internships, and career services. But are these anecdotal observations or a real trend?

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? Review and Maintain Communication With the Reporter/Editor. Thought leadership. Organic traffic.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

EAB

DECEMBER 18, 2023

This post offers highlights from our new insight paper on AI in admissions , with a focus on steps enrollment leaders should be taking immediately and in the near term to get maximum benefit from generative AI while mitigating its risks. I do this for the sake of convenience and because ChatGPT is the most widely used tool of its kind.

Computers and Informational Technology 52

Computers and Informational Technology Admissions Recruitment Research 52

Confessions of a Community College Dean

MARCH 10, 2023

” Regarding outreach and other written advising communications, language matters. This involves using qualitative and quantitative data to understand students and their needs and then designing services around them. “We do outreach almost weekly but not more than once a week.”

Student Engagement 101

Student Engagement Academic Advising Marketing and Communication Services Community College 101

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. How about a middle management professional who’s been in their industry for over a decade?

Marketing and Communication Services 74

Marketing and Communication Services Higher Education Alumni Industry 74

EAB

APRIL 4, 2023

Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. My name is Dave Kuehl and I'm a managing director on the strategy in the ventures team here at EAB.

Recruitment 52

Recruitment Marketing and Communication Services Industry Healthcare 52

Parchment

FEBRUARY 13, 2024

Marc Booker, Vice Provost of Strategy for the University of Phoenix joins us to discuss how institutions can adopt a culture of credit mobility by incorporating credit-for-prior-learning (CPL) and prior learning assessments (PLA) during the admissions process. And traditionally we’ve only said like, that’s not academic credit.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Electronics Management 52

Higher Education Inquirer

AUGUST 10, 2022

One might ask themself, “how do these bad colleges manage to enroll so many military-connected students?” Colleges with limited budgets or those looking to enter the military market for the first time, are unable to compete on most lead gen sites and some are even outpriced on sites like Google and Facebook.

Veteran and Military Services 40

Veteran and Military Services Marketing and Communication Services Recruitment Utilities 40

EAB

NOVEMBER 1, 2022

Leadership began by listening to staff to identify and resolve disconnects between departments, which had been limiting their ability to market and fill open courses. I'm Tara Zirkel, Director of Strategic Research with a focus on community colleges here at EAB. We have an 11000 square mile service area, a large service area.

Marketing and Communication Services 97

Marketing and Communication Services Faculty Computers and Informational Technology Community College 97

SRHE

OCTOBER 20, 2022

The Higher Education and Research Act 2017 aimed to enshrine the market with students as customers, and established the Office for Students. Government incompetence accentuated massive problems with school examinations and HE admissions, with disruptive enrolment changes rippling across the entire HE system.

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Government Research 52

Buddy4Study

JUNE 15, 2021

Management studies is quite popular in France and France is home to top business schools like ESCP Europe, ESSEC Business School, HEC Paris and INSEAD. Journalism and communication. Management studies. In Austria, the following course are quite popular: Business Management. Masters in Management in Science.

Study Abroad 52

Study Abroad Marketing and Communication Services Engineering Management 52

The Change Leader, Inc.

AUGUST 8, 2023

Colleges must also help communicate the ROI for getting a post-secondary degree. So you think about particularly how quickly the labor market landscape has been changing over the last 10-15 years. However, you need to have those support services at the schools as well and to be able to monitor progress.

Higher Education 98

Higher Education Education Development and Fund Raising Community College 98

The Change Leader, Inc.

NOVEMBER 14, 2023

This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. The host and guests advocate for strategic decision-making and innovation as key to navigating these challenging times.

Higher Education 52

Higher Education Education Marketing and Communication Services Enrollment Management 52

EAB

AUGUST 29, 2023

The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 Autumn Baggett-Griggs: Yeah, that sounds great.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Media 52

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59