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How to use marketing to engage program-switchers

EAB

Promote social proof content, such as alumni testimonials, that can speak to positive student outcomes and help prospective students picture themselves succeeding in your program. Watch our webinar to learn how to optimize your lead generation efforts to recruit students year-round. Ready to find out more? Here’s what they shared.

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Do you need to sunset academic programs? Consider these 3 steps.

EAB

Blogs Do you need to sunset academic programs? Join our upcoming webinar for actionable strategies your team can use as you plan your academic portfolio for 2024 and beyond. Consider these 3 steps. And remember that optimizing your program portfolio is an ongoing process. Ready to find out more?

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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

Blogs Our top five lessons on lead generation for graduate and adult programs in 2024 Insights and resources from a year of lead generation innovation As I look back on 2023, I’m struck by just how much we learned about the challenges that graduate and adult enrollment leaders face when it comes to lead generation. Ready to find out more?