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Higher Ed Email Campaigns: How to Create Emails Students Want to Read

HEMJ (Higher Ed Marketing Journal)

Primarily associated with AOL, the audio alert became one of the hallmark features of online interactions, later going on to transcend its practical origins and become a cultural touchstone led by Tom Hanks and Meg Ryan in the movie that used the phrase for its title. Emails with dense text can be overwhelming and off-putting to students.

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Crafting a Standout Virtual Tour: A Conversation with EAB’s Creative Director of Enroll360 Virtual Tours

EAB

We all saw how the pandemic led to a sharp rise in the creation and utilization of virtual tours, but EAB data shows that virtual tours are just as popular today as they were at the height of the pandemic. They want to hear stories from current students and alumni. This has created a shift in tour priorities for our partners.