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Higher Ed Email Campaigns: How to Create Emails Students Want to Read

HEMJ (Higher Ed Marketing Journal)

Primarily associated with AOL, the audio alert became one of the hallmark features of online interactions, later going on to transcend its practical origins and become a cultural touchstone led by Tom Hanks and Meg Ryan in the movie that used the phrase for its title. Emails with dense text can be overwhelming and off-putting to students.

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Crafting a Standout Virtual Tour: A Conversation with EAB’s Creative Director of Enroll360 Virtual Tours

EAB

They want to hear stories from current students and alumni. Schools want to show prospective students that they’re investing in the things that matter most to them: mental health and wellness resources, affordability, career services, DEI efforts, etc. This has created a shift in tour priorities for our partners.