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Are institutions leveraging their alumni to their full potential? Here’s how they can

University Business

Alumni love their school , and they regularly show it by contributing greatly to their alma mater’s fundraising campaigns. “When a school actually works with their alumni, it allows the programs to highlight their success organically. “Alumni can provide a well of applicants,” she says.

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Alumni giving metrics will no longer be a part of college rankings. Here’s why you should renew your commitment to annual giving anyway.

EAB

Blogs Alumni giving metrics will no longer be a part of college rankings. This spring, US News and World Report announced they will remove alumni giving metrics from consideration for their 2024 college rankings. But measuring alumni participation rates (APR) has long been a dubious way to demonstrate alumni engagement and support.

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Your Guide to a Successful Year-End Annual Giving Campaign

EAB

To stay on track, institutions should raise 65% of their fundraising revenue before December 31. Meaning year-end campaigns can provide the perfect opportunity to give your fundraising efforts a needed boost or close any revenue gaps. You can personalize your communications in many ways. Craft a stand-out value proposition.

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The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy

EAB

These cherished experiences are the heart and soul of university life, forging lasting connections and bonds to an institution that help build a loyal and vibrant campus community. Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater.

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Things have changed—has your Annual Giving strategy?

EAB

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

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Presidential worries: What’s keeping these Northeastern presidents up at night?

University Business

and other Oneonta community leaders are reevaluating their relationship with one another. Most college or university presidents to have recently taken the helm might have had a grasp of their job expectations before the turn of the decade—or even when the pandemic went into full swing. I believe that very, very deeply.”

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A Beginner’s Guide to AI in Annual Giving

EAB

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. You’ve no doubt heard about generative AI and tools like ChatGPT , but what exactly are they, and how can they help your advancement strategy? What is Artificial Intelligence (AI)? Hallmarks of the New AI 1.