article thumbnail

How 1,000+ prospective HBCU students conducted their college search

EAB

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. By the end of sophomore year, 50.7%

article thumbnail

The top 5 ways prospective graduate and adult learners are finding your programs

EAB

Surveyed students aged 25 and under (Gen Z) more often relied on email from colleges and universities than their older peers. And EAB’s survey of high school students (conducted earlier this year) revealed that more than 75% of current high school students want to hear from colleges and universities via email.

article thumbnail

Crafting a Standout Virtual Tour: A Conversation with EAB’s Creative Director of Enroll360 Virtual Tours

EAB

There is a new standard for the kind of information that students and families are hoping to find within a virtual tour. Students are looking for that undeniable connection point to your institution. They want to hear stories from current students and alumni. This has created a shift in tour priorities for our partners.