EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

Marketing and Communication Services 59

Marketing and Communication Services Support Services Recruitment Career Services 59

EAB

NOVEMBER 20, 2023

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Ready to find out more?

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Alumni Admissions 52

EAB

DECEMBER 14, 2023

Blogs Our top five lessons on lead generation for graduate and adult programs in 2024 Insights and resources from a year of lead generation innovation As I look back on 2023, I’m struck by just how much we learned about the challenges that graduate and adult enrollment leaders face when it comes to lead generation.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Industry Alumni 52

EAB

NOVEMBER 10, 2023

Blogs Building awareness of your law program is more important than ever Here’s how 3 schools did it effectively *Institution names in this post are pseudonyms. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment. Gen Z spends 4.1

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Private Universities Alumni 52

EAB

AUGUST 9, 2023

The blog posts below are written by the participants to showcase their project and early outcomes. Note: The views and opinions in the blog post are those of the author and do not necessarily represent the views or opinions of EAB. The blog posts below are written by the participants to showcase their project and early outcomes.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

NOVEMBER 3, 2022

How to engage more community college prospects amid the “great opt out”. As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. Source: EAB analysis of American Community Survey data. Trends in from-home sources. %

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

EAB

JULY 17, 2023

Blogs Are you prepared to recruit ‘Gen P’? Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. Be sure to highlight features that most interest families, including information on job placement, internships, and career services.

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52