EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

Creatrix Campus

OCTOBER 3, 2023

This blog serves as your guide to 10 essential Higher Education Recruitment strategies. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Example: Suppose you're responsible for marketing at a state university.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 54

Marketing and Communication Services Alumni Engineering Higher Education 54

Supporting Student Success

JANUARY 26, 2021

Upon graduation, today’s students are facing a unique problem: the job market is full of positions designated as “entry-level,” but many of those positions actually require several years’ worth of experience. To add to the problem, the pandemic has undoubtedly shaken up the job market. By: Hana Rehman. Volunteer or Intern Virtually.

Marketing and Communication Services 130

Marketing and Communication Services Industry Nonprofit Organizations Recruitment 130

EAB

DECEMBER 7, 2023

Blogs How enrollment leaders should navigate the new FAFSA processing delay Like all of us, you've probably been closely tracking the progress of the new FAFSA form this year: in particular, how the Department of Education is planning to roll it out to students, families, and institutions. (If

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

EAB

AUGUST 9, 2023

The blog posts below are written by the participants to showcase their project and early outcomes. Note: The views and opinions in the blog post are those of the author and do not necessarily represent the views or opinions of EAB. The blog posts below are written by the participants to showcase their project and early outcomes.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

DECEMBER 14, 2023

Blogs Our top five lessons on lead generation for graduate and adult programs in 2024 Insights and resources from a year of lead generation innovation As I look back on 2023, I’m struck by just how much we learned about the challenges that graduate and adult enrollment leaders face when it comes to lead generation.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Industry Alumni 52

EAB

JANUARY 26, 2023

Blogs 6 trends impacting community college enrollment in 2023 For the past two years, it’s been difficult to focus on anything beyond the immediate consequences of the pandemic. But now as we find ourselves stabilizing, it’s time to pause and take stock of the full landscape facing community colleges. get your copy 2.

Community College 105

Community College Marketing and Communication Services Recruitment Financial Aid 105

Experiential Learning Depot

APRIL 27, 2023

Just reading this blog post is a great first step. Students did all of the things required for developing a business such as writing a business plan and conducting market research but didn't actually start their businesses (most of them anyway). They communicate and collaborate with the community.

Marketing and Communication Services 52

Marketing and Communication Services Management Media Research 52

Confessions of a Community College Dean

APRIL 2, 2023

Blog: Learning Innovation The biggest higher education story of 2023 might just be the Education Department’s review of the rules that allow schools and companies to enter into tuition revenue–sharing agreements. We also assist with marketing, enrollment support, instructional design and student support.

Marketing and Communication Services 56

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 56

EAB

APRIL 24, 2023

Blogs Are you losing grad and adult enrollments at the last minute? Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Intentionally and transparently communicating culture through email should be an essential goal when these offices construct their communication plans.”

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

NOVEMBER 10, 2023

Blogs Building awareness of your law program is more important than ever Here’s how 3 schools did it effectively *Institution names in this post are pseudonyms. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment. Gen Z spends 4.1

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Private Universities Alumni 52

Experiential Learning Depot

APRIL 24, 2023

Experiential projects put learners in real-world situations where life skills are needed, and this blog post is all about life skills example projects that you can do with your own high school kids! Some of the businesses that are being developed by these kids include graduation party planning, lawn services, and house cleaning services.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Management Student Development 52

EAB

SEPTEMBER 18, 2023

Blogs Your Guide to a Successful Year-End Annual Giving Campaign 5 Tips for Advancement Leaders As you settle into the fall term and new academic year, it's time to focus on a crucial task: your year-end giving campaign. You can personalize your communications in many ways. Tips for crafting and communicating your value 3.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Alumni Media 52

EAB

NOVEMBER 3, 2022

How to engage more community college prospects amid the “great opt out”. As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. Source: EAB analysis of American Community Survey data. Trends in from-home sources. %

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

EAB

DECEMBER 8, 2022

But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. 3 competencies that take a chief human resource officer from tactical to strategic. Complete the survey for your campus. Take the survey.

Marketing and Communication Services 52

Marketing and Communication Services Budget and Finance Management Recruitment Healthcare 52

EAB

AUGUST 9, 2023

Blogs How the University of the Ozarks engaged local alumni August 9, 2023 Brian Henderson Director of Annual Giving and Alumni Engagement, University of the Ozarks The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB.

Alumni 52

Alumni Marketing and Communication Services Fundraising Food 52

EAB

AUGUST 23, 2023

Blogs The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy By Meredith Dobbins Think back to your time as an undergraduate student. In this blog, we’ll explore the dos and don’ts of leveraging your institution’s traditions in an annual giving program. What memories stand out most to you?

Marketing and Communication Services 52

Marketing and Communication Services Alumni Utilities Fundraising 52

EAB

JUNE 27, 2023

Blogs How to expand opportunities for Hispanic adult learners in nursing and health care 3 ways UCF is increasing enrollment (and retention) of Hispanic graduate students in nursing Based on our Office Hours with EAB podcast, Episode 131, How UCF is Expanding Opportunities for Hispanic Adult Learners.

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Student Services 52

AIFS Abroad

DECEMBER 27, 2023

Fashion interns in New York City can expect to be very hands-on in companies here, emphasizing customer service. It’s an older, more refined and less scrappy scene than, say, NYC, but it is always at the forefront of marketing, public relations and of course social media. Be prepared to have a hand in all aspects of the showroom.

Marketing and Communication Services 52

Marketing and Communication Services Retail Study Abroad Industry 52

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity.

Marketing and Communication Services 54

Marketing and Communication Services Consulting Media Alumni 54

EAB

DECEMBER 4, 2023

Blogs A Beginner’s Guide to AI in Annual Giving What you need to know and how to start using it in your advancement strategy With each passing day, Artificial Intelligence (AI) is becoming a more prominent topic of discussion for advancement leaders. Other early uses of AI: General writing support (i.e.,

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Budget and Finance Management Alumni 52

AIFS Abroad

DECEMBER 2, 2022

As a global hub for finance, fashion, technology, marketing, and media, the city offers incredible internship opportunities for students and recent graduates. Some of our most sought-after internships are in Fashion, International Business, Marketing, and International Politics. Intern Abroad in the Czech Republic. Berlin, Germany.

Study Abroad 97

Study Abroad Marketing and Communication Services Architecture Finance 97

EAB

JULY 7, 2023

Blogs Alumni giving metrics will no longer be a part of college rankings. Annual giving must mirror the retail marketing experience that alumni and donors have come to expect by meeting them where they are with personalized messages. Here’s why you should renew your commitment to annual giving anyway.

Alumni 52

Alumni Marketing and Communication Services Retail Fundraising 52

Creatrix Campus

JULY 18, 2022

They are powerful tools that can streamline customer support, communication, and management. This blog will help you find the best CRM. . A higher education CRM system also assists staff in improving internal and external communication. Improved client service. Streamlined communication. Tue, 07/19/2022 - 01:47.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

EAB

NOVEMBER 2, 2022

A Q&A with Michael Koppenheffer, Vice President of Enroll360, Marketing & Analytics. Not only do they have high expectations when it comes to digital communication, but they’re also engaging with more colleges than ever before, so a growing number of schools are competing for their attention at any given time.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Libraries Recruitment 52

Creatrix Campus

MARCH 12, 2024

Tailored for higher education academic advisors, faculty innovators, and visionary deans, this blog serves as your guiding compass in revolutionizing student experiences and fostering institutional excellence. Facilitators of Communication: SIS enables seamless communication among stakeholders.

Academic Advising 52

Academic Advising Marketing and Communication Services Career Counseling Utilities 52

EAB

JULY 17, 2023

Blogs Are you prepared to recruit ‘Gen P’? Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. Be sure to highlight features that most interest families, including information on job placement, internships, and career services.

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

AIFS Abroad

FEBRUARY 8, 2023

This program is situated at the intersection between (international) education, community engagement, and sustainable development and aims to harness students’ self-reflection to engage with contemporary global issues in a local context and use the community engagement elements critically as a tool for social impact.

Study Abroad 52

Study Abroad Marketing and Communication Services Computers and Informational Technology Engineering 52

AIFS Abroad

APRIL 25, 2024

Basic knowledge facilitated my communication with Italian citizens and understanding directions or instructions. The apartment was located at Campo de’ Fiori, where the local market is surrounded by coffee shops and small stores/boutiques. The best thing was that the apartment included cleaning service twice a week.

Alumni 52

Alumni Study Abroad Marketing and Communication Services Insurance 52

EAB

AUGUST 23, 2023

Blogs Are you meeting students’ basic needs? Review these 7 aspects of your basic needs strategy before the semester begins Community colleges play a vital role in higher education, offering affordable and accessible pathways to academic and professional success.

Marketing and Communication Services 52

Marketing and Communication Services Transportation Food Development and Fund Raising 52

AIFS Abroad

JUNE 13, 2023

As a global center of industries like finance, fashion, technology, marketing, and media, Prague has incredible internship opportunities. London With rich history, iconic architecture, one-of-a-kind markets, and so much more, London is one of the most diverse and multicultural hubs in all of Europe.

Study Abroad 52

Study Abroad Marketing and Communication Services Architecture Industry 52

HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

How is [insert university focus area, such as hands-on learning, research, or community service] reflected in the curriculum? In short, try to talk to someone from every part of your campus community. It’s far more impactful to communicate through action rather than exposition. Now support that narrative with evidence.

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

EAB

NOVEMBER 30, 2022

As someone who has worked in the marketing industry for years, I know how discouraging those wasted efforts can be to the teams who build those emails. And in enrollment marketing, every invested dollar matters. Meet students where they are with modern, responsive marketing. Want to improve your enrollment marketing campaign?

Admissions 52

Admissions Libraries Recruitment Industry 52

EAB

JANUARY 30, 2023

Blogs Things have changed—has your Annual Giving strategy? By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? Review and Maintain Communication With the Reporter/Editor. Thought leadership. Organic traffic.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52