HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! When it comes to your higher education email campaigns, you don’t want to be lumped in with the junk. Personalization, optimization, and segmentation.

Marketing and Communication Services 98

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 98

Confessions of a Community College Dean

MARCH 17, 2023

Image: Oregon State University, Cascades, is placing career-readiness competencies in the classroom and at the forefront of campus activities with its new initiative, Cascades Edge. ’” says Blair Garland, chief marketing officer and engagement officer at OSU Cascades. … How do we engage more students?’”

Marketing and Communication Services 92

Marketing and Communication Services Academic Advising Campus Activities Career Services 92

Campus Groups

AUGUST 2, 2022

It is when new students immerse themselves in college life and returning students renew with campus activities and traditions. Based on feedback from our 200+ Partner Campuses, the following practices are proven to help your campus maximize student involvement: Raise Awareness about Campus Resources.

Student Engagement 52

Student Engagement Marketing and Communication Services Student Affairs Student Organizations 52