Our top five lessons on lead generation for graduate and adult programs in 2024
EAB
DECEMBER 14, 2023
In our recent research of more than 4,400 students across 18 Adult Learner Recruitment partners, we found that adult and graduate students are more likely to apply to programs outside of their previously selected program of interest than we expected. It’s no secret that domestic graduate students can be challenging to find and recruit.
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