EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Support Services Recruitment Career Services 59

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

The industry is undergoing not just surface-level adjustments that require minor alterations to enrollment strategies, but rather a deeper evolution that reimagines the very fabric of educational delivery and consumption. They expect educational offerings to be accessible, engaging, and relevant to their specific career aspirations.

Marketing and Communication Services 94

Marketing and Communication Services Admissions Higher Education Financial Aid 94

University Business

DECEMBER 4, 2023

” Aside from attracting more applicants, alumni can help institutions diversify their marketing strategies for a broadening net of college applicants unaware of the opportunities after college and who don’t fit in the traditional “cookie-cutter” mold. Just ask Boise State University and Furman University (S.C.)

Alumni 111

Alumni Marketing and Communication Services Pharmaceutical Continuing Education 111

EAB

DECEMBER 14, 2023

Recommended Resource Engage program-switchers through your marketing Read our blog that outlines more findings from our new analysis. Out-of-industry strategies like gamification can engage leads effectively. Though you face unique challenges, other industries’ successful strategies are often applicable to higher ed.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Industry Alumni 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. About half of these students intern twice or more.

Student Services 52

Student Services Higher Education Professional Development Education 52

Creatrix Campus

FEBRUARY 16, 2023

It was born out of Qatar's 2030 Vision, which was established by a plan to educate highly productive, skilled Qataris to fill job openings in the best industry sectors and the public sector. But there’s much more to it. The SEC has implemented several initiatives to improve the quality of higher education in Qatar.

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Support Services 52

Student Affairs Assessment Leaders (SAAL)

DECEMBER 7, 2023

For example, career services programming is often developed with the purpose of improving student skill in each of the career competencies as described by NACE. However, many career services departments only collect data on the number of students receiving internships and landing jobs in their first year post graduation.

Marketing and Communication Services 52

Marketing and Communication Services Libraries Industry Career Services 52