HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 22, 2022

With all these shifts, there’s good news and bad news for the higher education market. Most of this information likely isn’t a shock to higher-ed executives and marketing professionals. Prospective students are seeking out alternative education programs, and if you want to win, you need to show up in these categories.

Higher Education 52

Higher Education Education Educational Programs Industry 52

AIFS Abroad

SEPTEMBER 22, 2021

For example, if you studied abroad during the summer, you likely noticed that few apartments had air conditioning. If you studied abroad in the winter, then you probably experienced the centralized heating systems that are common in most apartment buildings. Who knew that navigating a grocery store could be so difficult?!

Study Abroad 52

Study Abroad Transportation Food Retail 52

EAB

OCTOBER 14, 2022

In my role, I work with leadership teams to help them build a culture of dynamic strategy focused on rigorous scenario planning, differentiation around evolving student expectations, and the ability to revise priorities and reallocate resources in a quickly changing market. How to Win in Higher Ed’s New Era of Competition.

Higher Education 52

Higher Education Consulting Management Industry 52

EAB

AUGUST 29, 2023

The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 Autumn Baggett-Griggs: Yeah, that sounds great.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

Confessions of a Community College Dean

FEBRUARY 10, 2023

As undergraduates become more career and vocationally oriented, many mistakenly believe that the optimal path to financial success lies in the STEM fields or prevocational majors in business, communication, engineering, hotel and restaurant management, and marketing. Given fixed or shrinking faculty numbers, something’s got to give.

Marketing and Communication Services 53

Marketing and Communication Services Faculty Administration Research 53

HEMJ (Higher Ed Marketing Journal)

JANUARY 26, 2023

Using Higher Ed Content Marketing to Increase Website Traffic Nontraditional students make up a growing portion of the college population, and higher education marketers are vying for their attention. Some important things to keep in mind: Content should align with your institution’s brand and marketing strategies.

Higher Education 88

Higher Education Industry Education Management 88

EAB

JULY 11, 2023

And a significant portion of my work revolves around engaging these institutions and being more effective in terms of, one, recruiting these students, but also marketing to the community’s organizations, the advocates, the advisors, the counselors, high school teachers who might be also engaged in this work, too. It's really all connected.

Admissions 40

Admissions IT Recruitment Medical 40