Development and Fund Raising Educational Programs Marketing and Communication Services Recruitment 
EAB
OCTOBER 24, 2023
My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Just to provide you with some context, adult learners now make up 42% of total higher education revenue. In our survey, we asked what were the primary reasons for continuing your education? music] 0:00:48.5 BD: Great.
EAB
SEPTEMBER 26, 2023
It could also affect recruitment as prospective students are more likely to question whether college is worth the cost in the first place. --> 0 % of high school students reported college isn’t “worth the cost” in 2023, up from 8% in 2019. Financial Aid Promotion: Marketing materials clearly explain financial aid eligibility and options.
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