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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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Top 10 Student Recruitment strategies every institution should adopt

Creatrix Campus

Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. This blog serves as your guide to 10 essential Higher Education Recruitment strategies.

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With China's reopening, new challenges for recruiting

Confessions of a Community College Dean

For college admission recruiters in the U.S. and around the world, this means a long-awaited recruitment trip to China could become a reality soon, possibly as early as spring. Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination.

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Will Your School Start Recruiting Incarcerated Students?

EAB

Podcast Will Your School Start Recruiting Incarcerated Students? Caylie and Matthew explore the challenges and opportunities for institutions that are eager to tap into a new market of at least 700,000 potential students. EAB · Will Your School Start Recruiting Incarcerated Students? Episode 137. February 7, 2023. MM: Gotcha.

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Are institutions leveraging their alumni to their full potential? Here’s how they can

University Business

Rep, one alumna make for big-time hires Student recruitment Alumni can be utilized to help enlighten potential college applicants who aren’t well-versed in a specific institution’s offerings. Harvard Business School provides alumni tips and tricks to maximize their utility as unofficial college recruiters.

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Our Adult Learner Recruitment team has found that setting at least two deadlines to drive early enrollment, deposit, or registrant activity works best.

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The Enrollment Marketer’s Guide to a Winning Value Proposition

HEMJ (Higher Ed Marketing Journal)

Download Your Guide A Successful Value Proposition Is One of Enrollment’s Biggest Challenges Defining your institution’s value proposition — and, just as importantly, the individual value proposition of each of your programs — is possibly one of the most difficult aspects of enrollment marketing and student recruitment.