Ridgewater College
JANUARY 25, 2022
Warrior community members and neighbors! This marks the launch of our Diversity, Equity and Inclusion (DEI) blog. Each month we will share information and updates about topics related to DEI and events happening at Ridgewater College. What is a warrior: Strength, honor, dignity, respect, gratitude, dedication, team, support, and hope are just a few words that come to mind.
Edu Alliance Journal
JANUARY 25, 2022
January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion. However, when developing admissions marketing plans for international students, I always keep in mind the 4P’s, plus one R, and the word “courtship”.
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