2018

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10 Reasons to Go Digital with Your Course Materials

Eric Stoller

When I was a college student, there were times when I skipped out on buying a required textbook for a course. Finances were always tight, so I tried to balance my checkbook with buying actual books. Even then, textbooks weren’t cheap.

Finance 130
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TripAdvisor for Universities? A new trend in showcasing external student reviews

Terminalfour

Don’t be afraid of what your students have to say and they may just turn out to be your biggest advocates! A first for Loughborough University

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Investment in human capital a ‘no regrets’ policy

HECG

By DAVID MYTON. Whatever the future holds, investment in human capital is “a no-regrets policy” that prepares people for the challenges ahead, says the World Bank in its latest examination of the changing nature of work. Three types of skills, it says, are increasingly important in today’s labour markets: Advanced cognitive skills such as complex problem-solving. Socio-behavioural skills such as teamwork, and.

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Breaking Down the Complexities of Higher Ed Data Systems

Collegis Education Data Management

Collegis Education Sr. Marketing Technology Manager Dan Antonson presented on “Using Search and AI-Driven Analytics to Deliver Instant Answers to Everyone” at the Big Data Tech conference in Bloomington, Minnesota. The conference was hosted by MinneAnalytics , “a nonprofit organization dedicated to serving the data science and analytics community in Minnesota, the Upper Midwest, and beyond by providing accessible, authentic and engaging events.” ” Dan Antonson, Sr.

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A Career in a Life

Academic Librarian

In addition to a lot of time to meditate, my last year of serious illness has given me a lot of time to think, including about my job and career. I seem to be of the age where people start considering what they’ve done with their life so far, and evaluating whether it was worth doing and whether they were successful at it. What does it mean to have a successful career?

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10 tactics and tips to help your digital marketing dollars be more effective

Terminalfour

Without a focused strategy it can be money poorly spent. An approach relying purely on outbidding competitors through pay per click is no longer going to work

IT 52
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Our Higher Education Digital Marketing and Web Survey results are now available

Terminalfour

Our 5th international Higher Education survey to date has now launched, packed with digital marketing insights. How do you compare? What are the latest trends

More Trending

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Seeing is believing - bringing the campus to the student using video and VR

Terminalfour

Experience and data shows that if a prospective student visits a campus there is a higher chance of them applying. What about bringing the campus to them

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University of Nottingham: Student Vloggers provide advice to students

Terminalfour

Student vlogs are becoming increasingly important for universities as away to provide an authentic insight into university life

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10 tips for delivering large scale website projects - part 2

Terminalfour

This is part two of our advice on running large scale web projects. In this post we have compiled 5 top tips from the TERMINALFOUR project team

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10 tips for delivering large scale website projects - part 1

Terminalfour

To date well over 200 Universities have partnered with us and we have learnt many lessons along the way about what makes a project successful

52
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University of Michigan wins Move in Week

Terminalfour

We have seen some pretty amazing Welcome videos in our time but we have to say this series from the University of Michigan has got to be our all-time favorite

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It’s good to talk - the impact of automated communications in Higher Education

Terminalfour

Automated communications are a relatively new way for students to get information but they’re set to have a bigger impact on recruitment and for students

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Digitizing Campus Visits - How Universities are enhancing the student experience

Terminalfour

Data shows that a student attending a Campus Visit has a 80% higher chance of applying. How can technology make it a better experience

IT 52
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The Genie is out of the bottle, and at your service - a glimpse into the future

Terminalfour

Genie is a voice controlled smartphone app, created by Deakin University to provide student support and guidance for students

52
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How is Artificial Intelligence revolutionizing HigherEd digital marketing?

Terminalfour

AI and machine learning technology can, by tapping into data, can help Universities and Colleges to make better informed decisions

52
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Apple wants to kiss goodbye to the student ID card - Fad or the future?

Terminalfour

It also begs the question as to whether this is a real replacement for ID cards or just an additional convenience for Apple users

IT 52
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Results season and social listening - Finding Liam and the University of Hull

Terminalfour

This campaign happened because a university staff member happened to see the feature on live TV and saw an opportunity

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Edinburgh Napier University: The Brainspotting campaign

Terminalfour

To coincide with the launch of Trainspotting 2, Edinburgh Napier University created a recruitment campaign with a difference

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Becky the chatbot from Leeds Beckett University wins clearing 2017

Terminalfour

Chatbots can be useful tools to handle customer queries. One impressive example came from Leeds Beckett University last year

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Snapchat Stories and Northeastern's #nuexperience around the globe

Terminalfour

An award winning example of using Snapchat stories combined with a microsite to show the global reach of Northeastern students

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Great idea: Gonzaga University and the twelve zag grads video

Terminalfour

Now we are trying to get as many different types of content out of the one story, team video skills are becoming critical

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Bored of Facebook? 5 ways to rekindle that flame

Terminalfour

Despite all the rocky patches in our relationship, it’s a steadfast and solid platform that has always been there for us

IT 52
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Bath Spa University - Small team, amazing results

Terminalfour

We have a good news story we think you will enjoy. Kudos to Bath Spa University who won five major digital marketing awards

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Great idea: DePaul University, I am DePaul

Terminalfour

We loved DePaul University’s idea of launching a separate Instagram account just for student stories

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What can you do about negativity on social media?

Terminalfour

How should your university react? It is not enough to have a customer service or public relations strategy in place

Media 52
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University of Cambridge: Bulletin Research on Instagram

Terminalfour

A regular post on Instagram, these bulletin style videos rack up thousands of views, while spreading the word about the university

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Drake University: The Legendary Bring Drake to Drake Campaign

Terminalfour

Drake the rapper, to visit his namesake university? Thousands of students waited for him to show, eventually giving up all hope

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Moat: The must-have tool for creative banner ad inspiration

Terminalfour

A powerful digital marketing search engine for paid advertisements across the web. Ideal for inspiration and competitor analysis

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The case of Aisha's letter - University of Sheffield

Terminalfour

A perfect example of thinking outside the box and of how something insignificant can turn you into something of a media sensation

Media 52
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Western University Canada: Be Kind Alumni Campaign

Terminalfour

The Be Kind campaign is significant; the first reason being to welcome new students and the second being alumni engagement

Alumni 52
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4 of our all time favorite higher education video campaigns

Terminalfour

Celebrate the best of higher education film. Video is such a powerful medium through which universities can reach their audiences

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Why dual degrees could increase your international student recruitment numbers!

Terminalfour

An attractive proposition for students, great value for money and the opportunity to pool educational resources

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Are your faculty part of your social influencer strategy?

Terminalfour

We thought we would mention some of our favorite UK influencers to help inspire you identify the social media superstars hidden on

Media 52
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New Research Released: Mythbusting Enrollment Marketing

Terminalfour

A new survey asked teens to share their frank opinions of tactics colleges and universities use to reach and engage them

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How would you feel about Amazon becoming a university?

Terminalfour

Amazon is set to become its own university. Is this a good thing for employees or a potential threat to traditional #highered

IT 52
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Science and a good story: UK Scientists simulate the climate of Game of Thrones

Terminalfour

Crafting a story that combines scientific research and popular entertainment can increase engagement, sharing and media attention