2018

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10 Reasons to Go Digital with Your Course Materials

Eric Stoller

When I was a college student, there were times when I skipped out on buying a required textbook for a course. Finances were always tight, so I tried to balance my checkbook with buying actual books. Even then, textbooks weren’t cheap. Today, students are paying more and more for their higher education experience. If a university can find ways to make attending college more affordable, accessible, and “high-tech/high-touch”, well, it’s not really an option, it’s a necessity.

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Who, Where, and How to Engage Partners and Stakeholders in a Residential Curriculum

Dr. Paul Gordon Brown

Educational and curricular efforts exist in context. Furthermore, residence life and education departments do not exist on an island. When developing a campus or residential curriculum, it is important to identify partners and stakeholders early on and include them in the curriculum design process. This inclusion can include stages from planning to implementation, and throughout assessment and review processes.

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10 tactics and tips to help your digital marketing dollars be more effective

Terminalfour

Without a focused strategy it can be money poorly spent. An approach relying purely on outbidding competitors through pay per click is no longer going to work.

IT 52
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Investment in human capital a ‘no regrets’ policy

HECG

By DAVID MYTON. Whatever the future holds, investment in human capital is “a no-regrets policy” that prepares people for the challenges ahead, says the World Bank in its latest examination of the changing nature of work. Three types of skills, it says, are increasingly important in today’s labour markets: Advanced cognitive skills such as complex problem-solving.

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Breaking Down the Complexities of Higher Ed Data Systems

Collegis Education Data Management

Collegis Education Sr. Marketing Technology Manager Dan Antonson presented on “Using Search and AI-Driven Analytics to Deliver Instant Answers to Everyone” at the Big Data Tech conference in Bloomington, Minnesota. The conference was hosted by MinneAnalytics , “a nonprofit organization dedicated to serving the data science and analytics community in Minnesota, the Upper Midwest, and beyond by providing accessible, authentic and engaging events.” Dan Antonson, Sr.

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A Career in a Life

Academic Librarian

In addition to a lot of time to meditate, my last year of serious illness has given me a lot of time to think, including about my job and career. I seem to be of the age where people start considering what they’ve done with their life so far, and evaluating whether it was worth doing and whether they were successful at it. What does it mean to have a successful career?

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Developing A Culture of Assessment in Your Residence Life and Education Program

Dr. Paul Gordon Brown

Because developing a residential curriculum entails refocusing your departmental efforts towards student learning, it necessarily follows that you must develop a culture of assessment. A culture of assessment is one in which decisions are data-driven and tested through the design, implementation, and review of assessment measures. As Lakos and Phipps (2004) describe it, a culture of assessment is: An organizational environment in which decisions are based on facts, research, and analysis, and wh

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Breaking Down Curricular Learning Goals into Learning Outcomes

Dr. Paul Gordon Brown

Continuing down the cascade of your curriculum, one becomes more specific in the learning objectives one hopes residents will achieve. In this way, the cascade functions as nested structure includes successively more specific statements as one moves towards the level of practice. One’s educational priority is the broadest statement of learning one hopes students will.

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Developing Your Educational Plan(s) and Putting Your Residential Curriculum Into Practice

Dr. Paul Gordon Brown

Once a department or division articulates the goals, outcomes, and objectives it hopes to achieve, and they’ve undergone the work to rubric, map, and sequence these objectives, the final step in the process is the development of an overall educational plan. Educational plans function much like blueprints. As plans, they outline time-based progression through the.

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The Iterative and Reciprocal Process of Developing Rubrics (With Training Video)

Dr. Paul Gordon Brown

An important element of developing residential curriculum involves scaffolding and sequencing learning. Rubrics, or tools developed for the purposes of scoring and rating development along a scale, can be useful in this scaffolding and sequencing process. As discussed earlier, residential curriculum rubrics break down learning outcomes into successive stages of development and mastery.

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Six Videos To Use During Residence Life Professional Staff Training (With Bonus Curriculum Videos!)

Dr. Paul Gordon Brown

I provide a number of training and consulting services for professionals in college housing and residence life. In the course of developing materials for these services, we've identified a number of high quality videos that address topics related to higher education and student learning. The following are some of our favorites that make excellent conversation starters for.

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What’s On Your Residential Education and Curriculum Summer Reading List?

Dr. Paul Gordon Brown

In a recent post to the Residential Curriculum Facebook page, a number of folks started sharing what’s on their reading list related to residential student learning, education, and curriculum. Since summer time is typically a great occasion to catch up on reading and other work, we curated this list of “summer readings” from their suggestions.

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27 Quick Questions to Assess Student Learning

Dr. Paul Gordon Brown

One of the most important aspects of developing residence hall curriculum is the establishment of assessment practices that measure student learning. The use of Bloom’s Taxonomy and its related verbs can help in this regard by ensuring that the outcomes we seek to achieve are specific and measurable. But how do we actually do the.

IT 52
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What are Residential Curriculum Goals and Narratives and How to Write Them

Dr. Paul Gordon Brown

Goals and narratives are perhaps the least appreciated, understood, and often confused components of a residential curriculum. In reviewing the cascade of learning objectives in a curriculum, one starts with an educational priority. An educational priority is a broad summary statement of what students will learn as a result of their participation in the curriculum.

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Have We Reached The Tipping Point For Residential Curriculum Model Adoption?

Dr. Paul Gordon Brown

My vantage point at a technology company gives me unique insights into the industry. Given the large number of schools we work with and interact with, we're often able to begin to see trends before others in the field. One thing we have discussed is the increasing use of curricular models by departments of residence.

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Utilizing Peer and External Review Processes for Continuous Curricular Improvement

Dr. Paul Gordon Brown

Developing a culture of continuous improvement within your housing and residence life department requires one to put structures in place to gather assessment data and utilize that data to make change. Furthermore, it requires the identification and standards against which a department can compare their progress and determine and prioritize goals. Within the area of.

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How to Conduct an Archeological Dig for a Curricular Approach to Student Affairs

Dr. Paul Gordon Brown

Before embarking on a curricular approach, it is important to conduct an audit, or archeological dig, to surface important characteristics and concepts that should be present and accounted for in your curriculum. As Siri Espy states, “Much like an archeological dig, your mission is to start with a set of bones and construct a skin.

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Four Ways Residence Life Education Can Go Wrong

Dr. Paul Gordon Brown

There are a number of practices in residential life and education that have become commonplace, but that don't always advance our roles as educators and student affairs professionals. Over my many years in residence life, I've seen the following four ideas surface again and again. They are concepts that seem to be ingrained in our collective.

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Our Higher Education Digital Marketing and Web Survey results are now available

Terminalfour

Our 5th international Higher Education survey to date has now launched, packed with digital marketing insights. How do you compare? What are the latest trends?

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University of Michigan wins Move in Week

Terminalfour

We have seen some pretty amazing Welcome videos in our time but we have to say this series from the University of Michigan has got to be our all-time favorite.

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Seeing is believing - bringing the campus to the student using video and VR

Terminalfour

Experience and data shows that if a prospective student visits a campus there is a higher chance of them applying. What about bringing the campus to them?

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It’s good to talk - the impact of automated communications in Higher Education

Terminalfour

Automated communications are a relatively new way for students to get information but they’re set to have a bigger impact on recruitment and for students.

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10 tips for delivering large scale website projects - part 2

Terminalfour

This is part two of our advice on running large scale web projects. In this post we have compiled 5 top tips from the TERMINALFOUR project team.

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TripAdvisor for Universities? A new trend in showcasing external student reviews

Terminalfour

Don’t be afraid of what your students have to say and they may just turn out to be your biggest advocates! A first for Loughborough University!

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10 tips for delivering large scale website projects - part 1

Terminalfour

To date well over 200 Universities have partnered with us and we have learnt many lessons along the way about what makes a project successful.

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Monsters University - The best Halloween 2018 Higher Ed hauntings

Terminalfour

Over the past few years, we have noticed that institutions have really upped their game when it comes to celebrating Higher Ed Halloween.

IT 52
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Digitizing Campus Visits - How Universities are enhancing the student experience

Terminalfour

Data shows that a student attending a Campus Visit has a 80% higher chance of applying. How can technology make it a better experience?

IT 52
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How is Artificial Intelligence revolutionizing HigherEd digital marketing?

Terminalfour

AI and machine learning technology can, by tapping into data, can help Universities and Colleges to make better informed decisions

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University of Cambridge: Bulletin Research on Instagram

Terminalfour

A regular post on Instagram, these bulletin style videos rack up thousands of views, while spreading the word about the university

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Apple wants to kiss goodbye to the student ID card - Fad or the future?

Terminalfour

It also begs the question as to whether this is a real replacement for ID cards or just an additional convenience for Apple users

IT 52
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Are your faculty part of your social influencer strategy?

Terminalfour

We thought we would mention some of our favorite UK influencers to help inspire you identify the social media superstars hidden on

Faculty 52
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The case of Aisha's letter - University of Sheffield

Terminalfour

A perfect example of thinking outside the box and of how something insignificant can turn you into something of a media sensation.

Media 52
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4 of our all time favorite higher education video campaigns

Terminalfour

Celebrate the best of higher education film. Video is such a powerful medium through which universities can reach their audiences.

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Science and a good story: UK Scientists simulate the climate of Game of Thrones

Terminalfour

Crafting a story that combines scientific research and popular entertainment can increase engagement, sharing and media attention.

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University of Nottingham: Student Vloggers provide advice to students

Terminalfour

Student vlogs are becoming increasingly important for universities as away to provide an authentic insight into university life.

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Moat: The must-have tool for creative banner ad inspiration

Terminalfour

A powerful digital marketing search engine for paid advertisements across the web. Ideal for inspiration and competitor analysis.

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Drake University: The Legendary Bring Drake to Drake Campaign

Terminalfour

Drake the rapper, to visit his namesake university? Thousands of students waited for him to show, eventually giving up all hope.

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