Fundraising During Uncertain Times: What Not to Do
EAB
FEBRUARY 3, 2023
A large private university reported to EAB that their donor counts in FY’20 had been closely tracking their 2019 numbers. However, when the university decided to stop all solicitations four months before the fiscal year end, their donor counts dropped so dramatically that they finished 2020 with 17% fewer donors for the year.
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