Diverse: Issues in Higher Education

AUGUST 17, 2023

The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. Morgan State has an enrollment goal of at least 10,000 students by the year 2030. We also increased our social media efforts to promote the university.”

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EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

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Marketing and Communication Services Financial Aid Bursar Healthcare 105

EAB

APRIL 24, 2023

Application deadlines always build a sense of urgency among prospective students—multiple application deadlines create multiple periods of urgency throughout the enrollment cycle. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too.

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Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. One particular area of focus for me and my work has been around how institutions engage and enroll adult learners. Interestingly though, we also found that email still remains a tried and true communication channel.

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Marketing and Communication Services Financial Aid Admissions Support Services 64