article thumbnail

The 4 E’s of Enrollment Management

HEMJ (Higher Ed Marketing Journal)

The high cost of a traditional four-year, on-campus college degree, rising wages, and a robust job market have led many potential degree seekers to delay or even opt out of college. Taken together, these factors have stoked fears among higher ed institutions and enrollment managers of a looming enrollment cliff.

article thumbnail

Report: Students Interested in HBCUs Have Unique Wants and Concerns

Diverse: Issues in Higher Education

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. The finding was unsurprising to Jacory Bernard, an undergraduate recruiter and new student support manager at Morehouse College.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Report: Students Interested in HBCUs Have Unique Wants

Diverse: Issues in Higher Education

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. The finding was unsurprising to Jacory Bernard, an undergraduate recruiter and new student support manager at Morehouse College.

article thumbnail

Post-Pandemic Resurgence Bolsters HBCUs

Diverse: Issues in Higher Education

The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. Morgan State has an enrollment goal of at least 10,000 students by the year 2030. We also increased our social media efforts to promote the university.”

article thumbnail

Are you prepared to recruit ‘Gen P’?

EAB

Blogs Are you prepared to recruit ‘Gen P’? Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. Here are three key insights for enrollment leaders about recruiting this new generation of students.

article thumbnail

Adult learners: Who they are & what they want from college

EAB

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

article thumbnail

The Future of Partnership Is Capacity Building 

HEMJ (Higher Ed Marketing Journal)

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. I started my career collaborating with partners who relied on the expertise of an online program manager (OPM). If you have robust creative capacities, we’ll work with you to create assets for enrollment campaigns.