article thumbnail

Recruiting International Students: More than the 4Ps

Edu Alliance Journal

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.

article thumbnail

NADOHE Panel: Colleges Must Prepare for Affirmative Action Verdicts Now

Diverse: Issues in Higher Education

Coleman suggested that this message might also be an ideal spot to announce additional commitments: “Are you prepared to announce a $2 million investment in new targeted recruitment and outreach that can balance whatever adverse impact the court might have?” In parallel, schools will have to develop a media strategy.

DEI 241
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Community colleges suffer from employee shortages

Confessions of a Community College Dean

Image: Community colleges across the country are struggling to recruit and hire new people after losing faculty and staff members in droves during the pandemic. College leaders report staffing losses at all levels, including IT workers, student success professionals, dining hall workers and executive leaders, she said.

article thumbnail

Survey Highlights What Matters Most to Adult Learners

EAB

So as we're working with hundreds of colleges and universities to help them engage and enroll adult learners, what would you say is the biggest disconnect between how maybe graduate and undergraduate admission teams approach the task of recruiting adult learners? BD: Thanks, Todd.

article thumbnail

Your student loan payments are due: 3 strategies to support community college students’ financial wellness

EAB

With more than two-thirds of community college students requesting aid annually, 30% being Pell-eligible, 16% being single parents —and inflation at a perilous high—everyone is feeling the effects of one more line-item in the household budget each month. Financial Literacy: Virtual and in-person training is provided to students.

article thumbnail

Higher Ed Cybersecurity, MOVEit Hack, and 3rd-Party Risk: Changing Higher Ed Podcast 163 with Host Dr. Drumm McNaughton and Guest Brian Kelly

The Change Leader, Inc.

The primary rule change is designating a CISO or a qualified individual responsible for protecting customer information or student financial aid data. I finished that program, and I talked to an Air Force recruiter. You know that joke; how do you know when your recruiter is lying to you? There are nine elements.

article thumbnail

Attracting International Graduate Students

Edu Alliance Journal

May 31, 2022, by Don Hossler – Setting a Context for Recruiting International Graduate Students. There is a dearth of research on the factors that influence international graduate students to select the graduate program in which s/he will enroll. Recruiting international graduate students involve different considerations.