University Business
MAY 15, 2024
If we’ve learned anything from this last year, it’s just how critical financial aid administrators are to ensuring students can access postsecondary education,” NASFAA President and CEO Justin Draeger said in a statement.
Confessions of a Community College Dean
JUNE 27, 2023
The Department of Education has reportedly opened an investigation into Baker College’s marketing and recruiting practices following an article last year by The Detroit Free Press and ProPublica that revealed the college spent more on marketing and recruiting than on student financial aid.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Diverse: Issues in Higher Education
MARCH 20, 2023
The Department of Education’s announcement last week of a secret shopper program to investigate the recruitment, enrollment, and financial aid practices of schools has garnered mixed reactions. While advocates of access hailed the policy, the for-profit sector and financial aid offices raised worries.
Ray Schroeder
JULY 9, 2023
The Department of Education has reportedly opened an investigation into Baker College’s marketing and recruiting practices following an article last year by The Detroit Free Press and ProPublica that revealed the college spent more on marketing and recruiting than on student financial aid.
Edu Alliance Journal
JANUARY 25, 2022
January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.
Diverse: Issues in Higher Education
NOVEMBER 21, 2022
Coleman suggested that this message might also be an ideal spot to announce additional commitments: “Are you prepared to announce a $2 million investment in new targeted recruitment and outreach that can balance whatever adverse impact the court might have?” In parallel, schools will have to develop a media strategy.
Confessions of a Community College Dean
MARCH 10, 2023
Department of Education hoped the “listening sessions” they arranged this week would provide consensus on whether to stop letting colleges pay outside companies a share of tuition revenue when they help recruit students, they were surely disappointed. What Is the ‘Bundled-Services Exemption’?
Expert insights. Personalized for you.
52 
Let's personalize your content