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Adult learners: Who they are & what they want from college

EAB

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

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2023 Seal of Excelencia

Diverse: Issues in Higher Education

Financial aid, retention, and faculty/staff representation are part of the Seal,” says Dr. Deborah Santiago, co-founder and CEO of Excelencia in Education, who says she is delighted to see institutions with intentional practices actively working toward increasing Latino representation in key positions. Hawkins Jr.

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Top Retention Strategies for Diverse Modern Learners

HEMJ (Higher Ed Marketing Journal)

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. Financial assistance and scholarships.

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How your future students’ needs are changing in 5 big ways

University Business

Have you updated the recruitment pitch your college is making to prospective students as other options beckon and enrollment continues to slip? The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). Communication preferences. Decision-Driving Factors.

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

Our Adult Learner Recruitment team has found that setting at least two deadlines to drive early enrollment, deposit, or registrant activity works best. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Instead, ask those students why they didn’t choose your institution.

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Survey Highlights What Matters Most to Adult Learners

EAB

They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financial aid opportunities that will make returning to college more affordable. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB.

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30 Student Success Priorities for the 2020s

EAB

Stopouts: Recovering lost students though a combination of special outreach and dedicated re-onboarding support to address the issues around why they left in the first place. Degree completers: Recruiting “some college and no degree” students who earned credits at other institutions before leaving and are now looking to complete.