HEMJ (Higher Ed Marketing Journal)
FEBRUARY 28, 2024
That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.
HEMJ (Higher Ed Marketing Journal)
MARCH 12, 2024
Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Great College Advice
SEPTEMBER 28, 2023
If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. ” You could make it more specific: “Question about financial aid from prospective applicant 2025.” We’d be happy to chat with you.
EAB
SEPTEMBER 20, 2023
Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.
HEMJ (Higher Ed Marketing Journal)
OCTOBER 17, 2023
As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. Financial assistance and scholarships.
Confessions of a Community College Dean
MARCH 16, 2023
Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.
Diverse: Issues in Higher Education
OCTOBER 9, 2023
Financial aid, retention, and faculty/staff representation are part of the Seal,” says Dr. Deborah Santiago, co-founder and CEO of Excelencia in Education, who says she is delighted to see institutions with intentional practices actively working toward increasing Latino representation in key positions. Hawkins Jr.
Expert insights. Personalized for you.
74 
Let's personalize your content