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Recruiting International Students: More than the 4Ps

Edu Alliance Journal

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.

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Gates Foundation Awards Grant to Help Universities Make Data-Driven Decisions

EdTech Magazine - Higher Education

A collaboration between the Association for Institutional Research, EDUCAUSE and the National Association of College and University Business Officers — funded in part by the Bill and Melinda Gates Foundation — is continuing its efforts to improve the way higher education institutions use data to drive student success.

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2023 Seal of Excelencia

Diverse: Issues in Higher Education

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. CSUN has put an infrastructure in place for faculty and staff recruitment, including equity review officers.

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These schools re-tooled their enrollment playbook using data to drive growth

University Business

Staff was churning out literally thousands of static PDFs out of my unit,” says Melanie Boynton, director of institutional research and analytics at Reynolds. “There are some foundational hurdles that most institutions haven’t figured out how to get over yet.” “I’m concerned for students.

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Edify Accelerators: Custom Dashboards for Your Campus

EAB

The Advancement Accelerator houses advancement-related data, enabling leaders to identify opportunities to reach more prospects, retain current donors, and expand their advancement efforts to inform their strategy.

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6 elements of an effective graduate enrollment management plan—and why you need to build one

EAB

These scans typically address questions related to recruitment , retention, and revenue. The institutional research department is often responsible for collecting the relevant data and providing that data back to decision-makers who then create strategic enrollment goals based on this information. . Marketing and Recruitment.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Associate Provost for Academic and Graduate Affairs, Seton Hall University Melissa McCauley, Director of Marketing, Wilfrid Laurier University Enhancing the attractiveness of joint undergraduate and graduate degrees Coutney B.