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How to use marketing to engage program-switchers

EAB

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?

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3 Questions for Coursera’s CEO on Revenue Share

Confessions of a Community College Dean

Jeff Maggioncalda, CEO at Coursera since 2017, graciously agreed to provide his thoughts on the value to universities and to learners of revenue share agreements. Unlike pure-play OPMs, our service fees are among the lowest, and universities retain 60 to 75 percent of tuition in our tiered revenue-sharing model.

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Are you prepared for what’s next in the enrollment landscape?

EAB

Five strategic priorities for admissions teams in a time of exceptional change The remarkable convergence of crises our nation has faced since the start of the pandemic has amounted to a stress test for higher education, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated or were perhaps misunderstood.

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How dual enrollment can combat enrollment declines

EAB

4 Knowing that dual enrollment students are likely casting a wider net when considering their long-term college options means that early, targeted communications with these students is vital in order to successfully stand out among their other options. How Can Community Colleges Innovate to Drive Dual Enrollment Engagement?

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Rebuilding the Purpose of the GI Bill (Garrett Fitzgerald*)

Higher Education Inquirer

To better showcase this imbalance, in 2017 seven of the top 10 colleges receiving the most G.I. Colleges with limited budgets or those looking to enter the military market for the first time, are unable to compete on most lead gen sites and some are even outpriced on sites like Google and Facebook.

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SRHE News at 50: Looking back…

SRHE

The Higher Education and Research Act 2017 aimed to enshrine the market with students as customers, and established the Office for Students. Government incompetence accentuated massive problems with school examinations and HE admissions, with disruptive enrolment changes rippling across the entire HE system.

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How can America Encourage College Dropouts to Complete their Degrees

Edu Alliance Journal

I thought in early 1969 when I left the university, I didn’t have the academic ability to get a degree and my university advisor certainly was not supportive and suggested I should go sign up for military service that day. US Labor Market. In the United States, for instance, customer service and food service jobs could fall by 4.3