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How to use marketing to engage program-switchers

EAB

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Ready to find out more?

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CCS Welcomes New Board of Trustee Members

College for Creative Study

Steve Davis serves as Comerica’s Michigan Market President, overseeing Comerica’s business and community engagement throughout Michigan, in addition to his role of providing leadership for Middle Market and Business Banking teams. The station has the top-rated and most-watched newscasts in the market, is the No.

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Are institutions leveraging their alumni to their full potential? Here’s how they can

University Business

” Aside from attracting more applicants, alumni can help institutions diversify their marketing strategies for a broadening net of college applicants unaware of the opportunities after college and who don’t fit in the traditional “cookie-cutter” mold. ” At Wabash College, a men’s private school in Ind.,

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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

Recommended Resource Engage program-switchers through your marketing Read our blog that outlines more findings from our new analysis. While many marketers are focused on the importance of lead generation, it is equally important to develop an effective lead nurturing strategy. So how should you adjust given these findings?

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3 Questions for Coursera’s CEO on Revenue Share

Confessions of a Community College Dean

Jeff Maggioncalda, CEO at Coursera since 2017, graciously agreed to provide his thoughts on the value to universities and to learners of revenue share agreements. Unlike pure-play OPMs, our service fees are among the lowest, and universities retain 60 to 75 percent of tuition in our tiered revenue-sharing model.

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Things have changed—has your Annual Giving strategy?

EAB

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

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New graduate program at Gustavus Adolphus College

Confessions of a Community College Dean

“At that time, I think there was not a particular need for the college to expand into other markets.” percent from 10 years earlier, according to data from a university spokesman and a bond statement issued in 2017 to help the college finance some campus projects. ” But enrollment has since declined.