article thumbnail

Are institutions leveraging their alumni to their full potential? Here’s how they can

University Business

Alumni love their school , and they regularly show it by contributing greatly to their alma mater’s fundraising campaigns. “When a school actually works with their alumni, it allows the programs to highlight their success organically. Here are several ways active alumni can boost an institution’s overall success.

Alumni 111
article thumbnail

How to use marketing to engage program-switchers

EAB

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

Recommended Resource Engage program-switchers through your marketing Read our blog that outlines more findings from our new analysis. While many marketers are focused on the importance of lead generation, it is equally important to develop an effective lead nurturing strategy. So how should you adjust given these findings?

article thumbnail

Things have changed—has your Annual Giving strategy?

EAB

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

article thumbnail

New graduate program at Gustavus Adolphus College

Confessions of a Community College Dean

” Rasmussen recalled how the college’s board, made up mostly of alumni, grappled with the idea of adding graduate students after the 2015 announcement by the athletic training coalition about the policy change requiring a master’s degree for a person to sit for a certifying exam. ” But enrollment has since declined.