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College Sports: A Work in Progress

Diverse: Issues in Higher Education

Dr. Akilah Carter-Francique, the dean of Education, Health and Human Services at Benedict College and former executive director of the Institute for the Study of Sport, Society and Social Change at San Jose State University, says student-athletes have a huge voice in challenging the status quo. On July 1, 2021, the deals commenced.

Title IX 304
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Post-Pandemic Resurgence Bolsters HBCUs

Diverse: Issues in Higher Education

Florida A&M University (FAMU) has seen a surge in applications since 2021, according to Dr. William E. The number of applications to FAMU from first-time college students increased 87% from 2021 to 2022. From 2021 to 2023, the number increased 120%. “We Hudson, vice president for student affairs. “We

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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How to use marketing to engage program-switchers

EAB

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?

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Alumni giving metrics will no longer be a part of college rankings. Here’s why you should renew your commitment to annual giving anyway.

EAB

Blogs Alumni giving metrics will no longer be a part of college rankings. This spring, US News and World Report announced they will remove alumni giving metrics from consideration for their 2024 college rankings. But measuring alumni participation rates (APR) has long been a dubious way to demonstrate alumni engagement and support.

Alumni 52
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What recession? How Villanova turns student degrees into jobs

University Business

With high inflation, failing banks and rounds of layoffs across industries, many colleges and universities may be concerned about what kind of job market their graduating students will face. In fact, he foresees “strength and optimism” in the entry-level market. Another 21.1% sought further education, which led to a 98.9%

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Promises and Pitfalls of ChatGPT

Confessions of a Community College Dean

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? How about a blog post on a complex research breakthrough, a compelling profile of a donor or engaging stories about successful alumni?