HEMJ (Higher Ed Marketing Journal)
SEPTEMBER 8, 2022
As employers increasingly drop college degree requirements for new hires in favor of skills, more students are leaning toward certificate programs, bootcamps, and other non-degree pathways as the next step in their education (and often in their careers). With this spike in interest, the alternative education market is growing rapidly.
EAB
DECEMBER 27, 2023
Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.
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HEMJ (Higher Ed Marketing Journal)
MARCH 12, 2024
Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.
HEMJ (Higher Ed Marketing Journal)
MARCH 27, 2024
But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. But not all online programs are created equal. They expect educational offerings to be accessible, engaging, and relevant to their specific career aspirations.
HEMJ (Higher Ed Marketing Journal)
JULY 18, 2023
Download Your Guide A Successful Value Proposition Is One of Enrollment’s Biggest Challenges Defining your institution’s value proposition — and, just as importantly, the individual value proposition of each of your programs — is possibly one of the most difficult aspects of enrollment marketing and student recruitment.
EAB
AUGUST 21, 2023
By offering comprehensive support systems, including childcare services, flexible schedules, financial aid programs, mentorship, and counseling, institutions can empower student-parents to succeed academically while effectively managing their parenting responsibilities.
University Business
DECEMBER 4, 2023
. “They’re out there in the world and in the culture, and they can feed folks to your program.” The skills students possess aren’t communicated well, and colleges’ in-house career services struggle to demand attention. “That’s two things they know best: Their school and their industry.”
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