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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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Post-Pandemic Resurgence Bolsters HBCUs

Diverse: Issues in Higher Education

Florida A&M University (FAMU) has seen a surge in applications since 2021, according to Dr. William E. The number of applications to FAMU from first-time college students increased 87% from 2021 to 2022. From 2021 to 2023, the number increased 120%. “We Hudson, vice president for student affairs. “We and Northern Virginia.

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2023 Seal of Excelencia

Diverse: Issues in Higher Education

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr.

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Survey Highlights What Matters Most to Adult Learners

EAB

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. music] 0:00:48.5

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Student Success Collaborative Awards

EAB

Awardees are chosen from among the colleges, universities, and individuals that use Navigate , EAB’s student success management system, or Starfish , the student success platform EAB acquired in 2021. This can include participation in collaborative events, prospect-facing marketing opportunities, crediting EAB at industry conferences, etc.

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Are you meeting students’ basic needs?

EAB

I remember working food service jobs so it would be easier to eat, needing to move constantly as rent got too high, and scrounging to afford my bus pass. At the time, I was unaware of any support offered by my college that could have made a difference.

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The 6 most in-demand topics for district leaders last year

EAB

AskEAB's six most popular research requests in 2022-2023 *”Other” includes questions on varied topics like labor market surveys, trends in homeschooling, and electric vehicle charging in school parking lots. #1: Requests on this topic comprised 6% of all AskEAB requests last year, with a particular emphasis on DEI best practices.

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