University Business

MARCH 6, 2024

The college admissions process has endured some notable changes recently thanks to the rise of AI and the Supreme Court decision ruling on affirmative action. Thankfully, admissions management service Acuity Insights has identified some key trends shaping the landscape this year and some of the best practices to implement.

Admissions 122

Admissions Marketing and Communication Services Higher Education Research 122

Great College Advice

SEPTEMBER 28, 2023

The college admissions process can be filled with uncertainty. One source of information that can help reduce the uncertainty — in some respects — are college admissions counselors. But do you know how to write an email to college admissions counselors? However, you also want to avoid being annoying.

Admissions 290

Admissions Marketing and Communication Services Financial Aid Consulting 290

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

As senior director of admissions at Archer Education, I’ve seen firsthand that today’s learners demand more than just a degree; they seek a flexible, engaging, and relevant educational experience that aligns with their personal and professional goals. Here are four key strategies for increasing student enrollment in 2024: 1.

Marketing and Communication Services 94

Marketing and Communication Services Admissions Higher Education Financial Aid 94

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

Marketing and Communication Services 59

Marketing and Communication Services Support Services Recruitment Career Services 59

HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

Marketing and Communication Services 98

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 98

EAB

DECEMBER 7, 2023

Over-communicate to students—and parents The FAFSA delay issue is in part a marketing problem, and we advise that colleges not just communicate but over-communicate about the Department of Education’s processing slowness.

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. So, how can you do that most effectively?

Student Conduct 59

Student Conduct Recruitment Media Alumni 59