HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. Additionally, the importance of career services and robust support systems in online learning environments cannot be overstated.

Marketing and Communication Services 94

Marketing and Communication Services Admissions Higher Education Financial Aid 94

Diverse: Issues in Higher Education

OCTOBER 9, 2023

“Financial aid, retention, and faculty/staff representation are part of the Seal,” says Dr. Deborah Santiago, co-founder and CEO of Excelencia in Education, who says she is delighted to see institutions with intentional practices actively working toward increasing Latino representation in key positions. Hawkins Jr.

Marketing and Communication Services 335

Marketing and Communication Services Financial Aid Faculty Recruitment 335

Confessions of a Community College Dean

MARCH 10, 2023

(Just one in five Student Voice survey respondents says they’re required to meet periodically with advisers, though the number is closer to three in 10 for students at private institutions and just 14 percent for community college students.) “We do outreach almost weekly but not more than once a week.”

Student Engagement 87

Student Engagement Academic Advising Marketing and Communication Services Community College 87

The Change Leader, Inc.

MARCH 2, 2023

Exacerbating this, higher ed is facing significant headwinds to recovering enrollments, including the demographic cliff, reduction of public funding, and a robust job market. Looking at the demographics of college graduates, only 40% of the US population have a college degree. Realistically, this number is probably 20-30%.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid DEI Academic Advising 52

EAB

MAY 16, 2023

The three share tips on collecting and using data to convince faculty and senior leaders to become enthusiastic partners in the effort. So one of the things that we found that was challenging was the hesitance of our community trying to master some new skills. What does academic advising look like at our institution?

Marketing and Communication Services 94

Marketing and Communication Services Faculty Utilities Institutional Research 94

Confessions of a Community College Dean

JANUARY 11, 2023

Ultimately, my greatest fear is that this newly resurgent focus on career readiness will not only fail to prepare students for the workplace, but, worse, will harm the prospects of students who already face an uphill battle in the labor market—women, students of color and first-generation college students. Darling and Deanna P.

Marketing and Communication Services 69

Marketing and Communication Services Career Services Higher Education Faculty 69

The Change Leader, Inc.

MARCH 28, 2023

In stark contrast to prevailing trends in higher education, colleges and universities have or are boosting their enrollment, retention, and graduation rates by improving their students’ sense of belonging, student support services, student-faculty relationships, and career readiness programs.

Marketing and Communication Services 52

Marketing and Communication Services Consulting Support Services Libraries 52