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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

schools that offer fully online Master of Business Administration (MBA) programs increased 85% — from 284 to 526 — between the 2016-17 and 2020-21 academic years, according to data from the Association to Advance Collegiate Schools of Business. But higher ed marketers know that’s much easier said than done.

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Study Business in the Ivy League – Expert Advice

Great College Advice

Cornell’s School of Hotel Administration offers a BS in Hotel Administration. The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM).

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Edify Accelerators: Custom Dashboards for Your Campus

EAB

In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. With Edify, institutions can bring their disparate data together and empower individuals across campus with data insights.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Academic Affairs Improving completion rates in gateway courses: Applying a root cause analysis model and equity lens Betsy Dunn-Williams, Dean of Academic Success, Campbell University Academic transformation framework implementation: Enhancing professional practice in higher education Dr. Denise Brown, Associate Dean of Health Sciences, The Christ (..)

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Five Things University Leaders are Prioritizing This Year (And Two They Should Be)

EAB

While we are studying the root causes of non-consumption and how executive leadership teams can best prepare for smaller, more skeptical pools of prospective students – I'd encourage administrators to start examining their student value proposition if they have not already.

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How to expand opportunities for Hispanic adult learners in nursing and healthcare

EAB

We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel. We’re also working with UCF to market to current seniors in their undergraduate nursing programs as well as nursing program alumni to communicate the value of continuing into graduate nursing programs at UCF.

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New graduate program at Gustavus Adolphus College

Confessions of a Community College Dean

She said that while talk of creating graduate programs may have been “floated” before 2015, college administrators did not formally consider adding graduate programs until the athletic training policy change. “At that time, I think there was not a particular need for the college to expand into other markets.”