The Problem With Mass Personalization in Higher Ed Marketing
HEMJ (Higher Ed Marketing Journal)
APRIL 15, 2023
schools that offer fully online Master of Business Administration (MBA) programs increased 85% — from 284 to 526 — between the 2016-17 and 2020-21 academic years, according to data from the Association to Advance Collegiate Schools of Business. But higher ed marketers know that’s much easier said than done.
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