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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

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Study Business in the Ivy League – Expert Advice

Great College Advice

The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM). Cornell’s School of Hotel Administration offers a BS in Hotel Administration.

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Balancing books and bills: an exploration of the hidden world of student workers

SRHE

During this period of high inflation, characterised by rampant housing costs and food prices, student finances are increasingly under pressure ( Dickinson, 2023 ; Peachey, 2023 ). In the absence of substantial policy reforms to student finance, this issue will remain present in the sector long after the cost-of-living crisis is resolved.

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Adult learners: Who they are & what they want from college

EAB

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.

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Support for first-year students may be key this fall. Here are 4 ways to ensure you’re ready

University Business

Institutions can ensure their success and development with intentional support in the areas they may be vulnerable in and by communicating these services fully. Other at-risk students include those struggling with finances, first-generation students and those of other minority racial descent races and ethnicities.

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15 Destinations to Intern Abroad this Fall 

AIFS Abroad

As a global hub for finance, fashion, technology, marketing, and media, the city offers incredible internship opportunities for students and recent graduates. As a major global hub for finance, fashion, and media, London offers incredible internship opportunities in just about every career field. Berlin, Germany. Florence.

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CCS Welcomes New Board of Trustee Members

College for Creative Study

Steve Davis serves as Comerica’s Michigan Market President, overseeing Comerica’s business and community engagement throughout Michigan, in addition to his role of providing leadership for Middle Market and Business Banking teams. The station has the top-rated and most-watched newscasts in the market, is the No.