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Increase Graduate School Enrollment through Strategic Enrollment Management: Changing Higher Ed Podcast 191 with Host Dr. Drumm McNaughton and Guest Dr. Justin Grimes

The Change Leader, Inc.

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

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I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

EAB

Guest post by Jordyn Morris, who is interning in EAB’s Research division As a college junior, graduate education is regularly on my mind, as it is for many of my peers. Gen Z undergrads are searching for graduate programs that fit our needs, and this search often begins with your webpages. Here’s what to do next.

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What can big consumer brands teach graduate and adult enrollment leaders?

EAB

What can big consumer brands teach graduate and adult enrollment leaders? In my role as a Senior Data Scientist in EAB’s Adult Learner Recruitment division, I have seen first-hand that applying these marketing strategies to graduate and learner student recruitment translates to enrollment growth.

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How MBA programs can set a winning messaging strategy

EAB

With rapid growth in MBA programs and fewer students taking graduate admissions tests , this competition can easily drive up digital marketing bottom lines. As competition for graduate business students increases, so does the average price of buying quality business program leads: today, it can run you over $300 per lead.

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ELEVATE program: Achievement Strategies from Illinois Tech: Changing Higher Education Podcast 166 with Host Dr. Drumm McNaughton and Guest Dr. Raj Echambadi

The Change Leader, Inc.

Higher education leaders who want to increase inclusion while maintaining affordability at their campus can emulate the actions of Illinois Institute of Technology’s ELEVATE program. Moreover, Illinois Tech’s employment rate is 92% six months after graduation, even when 37% of its students receive Pell Grants.