University Business

OCTOBER 2, 2023

I don’t think it does us any good to villainize these technologies, said Rebecca Sandidge, vice president for enrollment management at Oglethorpe University (Ga.). are among a growing list of institutions buying into AI-powered predictive analytics and data visualization products to strategize more effective enrollment tactics.

Administration 122

Administration Faculty Admissions Enrollment Management 122

EAB

OCTOBER 14, 2022

6 elements of an effective graduate enrollment management plan—and why you need to build one. In other words, they haven’t yet created an enrollment management plan for grad programs akin to the strategic enrollment management (SEM) plans most institutions develop for their undergrad programs. August 26, 2022.

Enrollment Management 52

Enrollment Management Management Financial Aid Program Development 52

EAB

MAY 22, 2023

Accelerators Strategic Enrollment Management Student enrollment is practically everyone’s job at an institution. Various individuals from across campus contribute to enrollment numbers—from setting the strategy to managing academic programs, and more.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. During the summer 2023, LBCC case-managed 1,756 Latino direct matriculants from application to registration. “In

Marketing and Communication Services 334

Marketing and Communication Services Financial Aid Faculty Recruitment 334

EAB

AUGUST 9, 2023

In each session, the fellows gained depth in new topics or terrains, developed leadership skills, and built a network with peers from institutions across the country. The topics covered included student success, budget models, change management, and more.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Edu Alliance Journal

JANUARY 25, 2022

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.

Recruitment 40

Recruitment Financial Aid Admissions Enrollment Management 40

Edu Alliance Journal

MAY 31, 2022

There is a dearth of research on the factors that influence international graduate students to select the graduate program in which s/he will enroll. Hossler’s areas of specialization include college choice, student persistence, student financial aid policy, and enrollment management.

Recruitment 40

Recruitment Consulting Financial Aid Enrollment Management 40