Edu Alliance Journal

JANUARY 25, 2022

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.

Recruitment 40

Recruitment Financial Aid Admissions Enrollment Management 40

Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. Hawkins Jr. It has also worked to remove barriers for transfer students. Dr. Erika D.

Marketing and Communication Services 322

Marketing and Communication Services Financial Aid Faculty Recruitment 322

EAB

MAY 22, 2023

Accelerators are designed to help leaders answer a common set of institutional questions. The dashboards include templatized reports, metrics, and key performance indicators (KPIs) based on EAB research and experience with hundreds of institutions so that partners need not start from scratch.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

EAB

AUGUST 9, 2023

The culminating experience for the EAB Rising Higher Education Leaders Fellowship was the capstone project that substantively contributed to the fellows’ professional advancement and helped solve a pressing challenge facing their home institutions. In many cases, partners jointly completed a project that benefitted both institutions.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

OCTOBER 14, 2022

These scans typically address questions related to recruitment , retention, and revenue. The institutional research department is often responsible for collecting the relevant data and providing that data back to decision-makers who then create strategic enrollment goals based on this information. . Marketing and Recruitment.

Enrollment Management 52

Enrollment Management Management Financial Aid Program Development 52

Edu Alliance Journal

MAY 31, 2022

May 31, 2022, by Don Hossler – Setting a Context for Recruiting International Graduate Students. There is a dearth of research on the factors that influence international graduate students to select the graduate program in which s/he will enroll. Recruiting international graduate students involve different considerations.

Recruitment 40

Recruitment Consulting Financial Aid Enrollment Management 40