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Recruiting International Students: More than the 4Ps

Edu Alliance Journal

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.

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Gates Foundation Awards Grant to Help Universities Make Data-Driven Decisions

EdTech Magazine - Higher Education

A collaboration between the Association for Institutional Research, EDUCAUSE and the National Association of College and University Business Officers — funded in part by the Bill and Melinda Gates Foundation — is continuing its efforts to improve the way higher education institutions use data to drive student success.

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2023 Seal of Excelencia

Diverse: Issues in Higher Education

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. CSUN has put an infrastructure in place for faculty and staff recruitment, including equity review officers.

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These schools re-tooled their enrollment playbook using data to drive growth

University Business

Staff was churning out literally thousands of static PDFs out of my unit,” says Melanie Boynton, director of institutional research and analytics at Reynolds. “There are some foundational hurdles that most institutions haven’t figured out how to get over yet.” “I’m concerned for students.

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Edify Accelerators: Custom Dashboards for Your Campus

EAB

Accelerators are designed to help leaders answer a common set of institutional questions. The dashboards include templatized reports, metrics, and key performance indicators (KPIs) based on EAB research and experience with hundreds of institutions so that partners need not start from scratch.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

The culminating experience for the EAB Rising Higher Education Leaders Fellowship was the capstone project that substantively contributed to the fellows’ professional advancement and helped solve a pressing challenge facing their home institutions. In many cases, partners jointly completed a project that benefitted both institutions.

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The ongoing saga of REF 2028: why doesn’t teaching count for impact?

SRHE

The initial decisions on REF 2028 (REF 2028/23/01 from Research England et al ), based on the report on FRAP – the Future Research Assessment Programme – contain one surprise and one non-surprise among nearly 40 decisions. by Ian McNay Surprise, surprise…or not.