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How to use marketing to engage program-switchers

EAB

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Ready to find out more?

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The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy

EAB

Blogs The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy By Meredith Dobbins Think back to your time as an undergraduate student. Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater.

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Top 10 Student Recruitment strategies every institution should adopt

Creatrix Campus

This blog serves as your guide to 10 essential Higher Education Recruitment strategies. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. It creates awareness and generates interest.

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Your Guide to a Successful Year-End Annual Giving Campaign

EAB

Blogs Your Guide to a Successful Year-End Annual Giving Campaign 5 Tips for Advancement Leaders As you settle into the fall term and new academic year, it's time to focus on a crucial task: your year-end giving campaign. You can personalize your communications in many ways. Tips for crafting and communicating your value 3.

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A Beginner’s Guide to AI in Annual Giving

EAB

Blogs A Beginner’s Guide to AI in Annual Giving What you need to know and how to start using it in your advancement strategy With each passing day, Artificial Intelligence (AI) is becoming a more prominent topic of discussion for advancement leaders. What Every Cabinet Leader Needs to Know about AI How will AI transform higher education?

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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

Blogs Our top five lessons on lead generation for graduate and adult programs in 2024 Insights and resources from a year of lead generation innovation As I look back on 2023, I’m struck by just how much we learned about the challenges that graduate and adult enrollment leaders face when it comes to lead generation.

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Things have changed—has your Annual Giving strategy?

EAB

Blogs Things have changed—has your Annual Giving strategy? By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. For the sake of segmentation, labels are easy.