EAB

AUGUST 23, 2023

Blogs The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy By Meredith Dobbins Think back to your time as an undergraduate student. Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Utilities Fundraising 52

EAB

SEPTEMBER 18, 2023

Blogs Your Guide to a Successful Year-End Annual Giving Campaign 5 Tips for Advancement Leaders As you settle into the fall term and new academic year, it's time to focus on a crucial task: your year-end giving campaign. You can personalize your communications in many ways. Tips for crafting and communicating your value 3.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Alumni Media 52

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 62

Marketing and Communication Services Alumni Engineering Higher Education 62

EAB

AUGUST 9, 2023

The blog posts below are written by the participants to showcase their project and early outcomes. Note: The views and opinions in the blog post are those of the author and do not necessarily represent the views or opinions of EAB. The blog posts below are written by the participants to showcase their project and early outcomes.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

DECEMBER 14, 2023

Blogs Our top five lessons on lead generation for graduate and adult programs in 2024 Insights and resources from a year of lead generation innovation As I look back on 2023, I’m struck by just how much we learned about the challenges that graduate and adult enrollment leaders face when it comes to lead generation.

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Marketing and Communication Services Recruitment Industry Alumni 52

EAB

NOVEMBER 10, 2023

Blogs Building awareness of your law program is more important than ever Here’s how 3 schools did it effectively *Institution names in this post are pseudonyms. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment. Gen Z spends 4.1

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Marketing and Communication Services Recruitment Private Universities Alumni 52

EAB

DECEMBER 4, 2023

Blogs A Beginner’s Guide to AI in Annual Giving What you need to know and how to start using it in your advancement strategy With each passing day, Artificial Intelligence (AI) is becoming a more prominent topic of discussion for advancement leaders. third-party software, community information, etc.). and external parties (ie.

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Budget and Finance Management Alumni 52

HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

These can be informal one-on-one interviews with faculty, focus groups conducted with current students, or even surveys of alumni. The goal is to talk to the people who know your institution inside out and can present the different perspectives of the many communities that make up your university. Wait, Who Should I Talk to Again?

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

Creatrix Campus

JULY 18, 2022

They are powerful tools that can streamline customer support, communication, and management. This blog will help you find the best CRM. . A higher education CRM system also assists staff in improving internal and external communication. Improved client service. Enhanced alumni relations. Streamlined communication.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

EAB

APRIL 24, 2023

Blogs Are you losing grad and adult enrollments at the last minute? Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Continue to send admits stories from successful current students and alumni. Try these 4 strategies.

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Marketing and Communication Services Recruitment Financial Aid Admissions 52

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. Your instincts tell you a clarifying statement and potentially an apology are in order, as do members of your faculty, board, cabinet and student and alumni organizations.

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Marketing and Communication Services Consulting Media Alumni 61

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. By the end of sophomore year, 50.7%

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

EAB

JUNE 27, 2023

Blogs How to expand opportunities for Hispanic adult learners in nursing and health care 3 ways UCF is increasing enrollment (and retention) of Hispanic graduate students in nursing Based on our Office Hours with EAB podcast, Episode 131, How UCF is Expanding Opportunities for Hispanic Adult Learners.

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Student Services 52

EAB

JANUARY 30, 2023

Blogs Things have changed—has your Annual Giving strategy? By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. For the sake of segmentation, labels are easy.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52

CAPD

APRIL 29, 2024

How is the connection between current students and alumni? Do alumni easily offer internships or other opportunities to current students? There is a very strong alumni network at MIT, and there are a number of events and opportunities happening on campus throughout the year for students to connect with alumni.

Alumni 52

Alumni Engineering Recruitment Marketing and Communication Services 52

EAB

AUGUST 21, 2023

Blogs Near-Term Strategies to Combat Transfer Decline As Fall 2023 classes shape up, many enrollment leaders once again face lagging transfer rates. Knowing how to turn the tide can feel impossible—not to mention that increasing competition in the transfer recruitment space continues to crowd an already crowded market. I’m so confused.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Community College Admissions 52

EAB

MAY 17, 2023

Blogs Five Things University Leaders are Prioritizing This Year (And Two They Should Be) The results from EAB’s Spring 2023 Pulse Survey are in! During our listening tour with senior cabinet leaders this spring, the idea of better communicating the value of a degree featured prominently in several conversations.

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Budget and Finance Management Marketing and Communication Services DEI Research 105

EAB

JULY 27, 2023

Blogs Overcome these two roadblocks to engage young alumni Many of today’s young alumni find themselves burdened with outsized student loan debt and facing tumultuous financial challenges as they embark on entry-level careers. But engaging young alumni is vital for the health of your institution and annual giving program.

Alumni 52

Alumni Marketing and Communication Services Fundraising Higher Education 52

The Change Leader, Inc.

JANUARY 8, 2022

In previous blogs and our podcasts, you have heard us discuss how corporate governance is “infiltrating” higher education governance. As we noted in earlier blogs, this expertise should include key areas such as finance, human resources, fundraising, marketing, law, technology, strategic planning, and international affairs.

Government 52

Government Marketing and Communication Services Consulting Higher Education 52

EAB

OCTOBER 30, 2023

Blogs 4 Key Questions About the Advancement Landscape, Answered A Q&A with Advancement Expert, Jenny Jones By Dakota Anderson At EAB, innovation and expertise are at the core of our mission to empower institutions with the tools they need to succeed. Read our blog to learn more. Things have changed—has your annual giving strategy?

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Marketing and Communication Services Fundraising Alumni Higher Education 59

EAB

JUNE 12, 2023

Blogs 3 Recommendations for Your 2023-24 Annual Giving Strategy Lasting Lessons from the Pandemic for Advancement Teams In May 2023, the World Health Organization (WHO) officially declared the end of the global health emergency caused by the COVID-19 pandemic—leading President Biden to end the U.S.'s s national emergency response.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Fundraising Media 52

Parchment

JANUARY 16, 2024

I mean, think about customer service, like we all want to feel good about something, right? Like if I get all these wraparound services, Heather (11:12.749) Mm-hmm. And we do not place the same value on communication. It’s not just about marketing. Heather (10:43.278) Mmm.

Alumni 52

Alumni Marketing and Communication Services Financial Aid Community College 52

Confessions of a Community College Dean

JANUARY 9, 2023

Blog: Higher Ed Gamma I live my life according to a series of mantras. Today, of course, those professions include communication, journalism, hotel and restaurant management, library science, nursing, psychology, social work, and much more. One of which is this: “We must look backward to move forward.” Priorities conflict.

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Marketing and Communication Services Architecture Engineering Faculty 106

Confessions of a Community College Dean

FEBRUARY 28, 2023

Blog: Higher Ed Gamma In 1997, Heather MacDonald, a fellow at the Manhattan Institute and author of The Diversity Delusion: How Race and Gender Pandering Corrupt the University and Undermine Our Culture , published a blistering critique of the impact of identity politics on the museum world. Invite the local community to campus.

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