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Are institutions leveraging their alumni to their full potential? Here’s how they can

University Business

Alumni love their school , and they regularly show it by contributing greatly to their alma mater’s fundraising campaigns. “When a school actually works with their alumni, it allows the programs to highlight their success organically. Here are several ways active alumni can boost an institution’s overall success.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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How to use marketing to engage program-switchers

EAB

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

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Building awareness of your law program is more important than ever

EAB

To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.

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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

In our recent research of more than 4,400 students across 18 Adult Learner Recruitment partners, we found that adult and graduate students are more likely to apply to programs outside of their previously selected program of interest than we expected. It’s no secret that domestic graduate students can be challenging to find and recruit.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Improve student persistence toward college and toward graduation by: Incentivizing faculty to engage in student advising and mentoring Encouraging students to develop a college-going mindset Offering completion and retention grants Making sure the right students and mentors are getting into peer mentoring programs Encourage lifelong learning through: (..)

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Survey Highlights What Matters Most to Adult Learners

EAB

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. music] 0:00:48.5