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Are institutions leveraging their alumni to their full potential? Here’s how they can

University Business

Alumni love their school , and they regularly show it by contributing greatly to their alma mater’s fundraising campaigns. “When a school actually works with their alumni, it allows the programs to highlight their success organically. “Alumni can provide a well of applicants,” she says.

Alumni 111
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Activating and retaining undergraduate alumni as annual donors

EAB

The problem It has become increasingly more difficult for institutions of higher education to reach and retain alumni donors. There is a national downward trend in alumni support of their alma maters, and the national discourse surrounding the value vs. cost of higher education makes this a nuanced and substantial problem.

Alumni 52
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How the University of the Ozarks engaged local alumni

EAB

Blogs How the University of the Ozarks engaged local alumni August 9, 2023 Brian Henderson Director of Annual Giving and Alumni Engagement, University of the Ozarks The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB.

Alumni 52
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HBCUs are Experiencing a Bit of a Renaissance. We Have a Responsibility to Make Sure it Isn’t a Blip.

Diverse: Issues in Higher Education

As a result, some HBCUs have been forced to rely on a limited staff which is compounded by using obsolete and less efficient practices in key areas like recruitment and enrollment, student success, and fundraising. In fact, a study on the impact of CRMs, indicates potential cost savings of $2.4

IT 270
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5 top priorities for advancement leaders in 2023

EAB

Priority #1: Enhancing collaboration with deans and academic leaders to meet campaign goals Strong collaboration between fundraisers and academic partners is essential to meeting campaign goals and supporting ambitious institutional strategic plans. Chief advancement officers are increasingly confronting the reality of this crisis.

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The Power of Student Testimonials

HEMJ (Higher Ed Marketing Journal)

Talking to your students and alumni provides a lot of value: You’re not just getting a piece of content for your website, you’re learning what your students like and don’t like about the program, experience, and institution as a whole. Your students and alumni are a rich source of information. Alumni have a different perspective.

Media 86
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EAB Enhances How Its Leading CRM Supports Students Before, During, and After College

EAB

These enhancements build on recent product innovations—including expanded student recruitment features and AI technology—that enable advisors to spend less time on routine administrative tasks and more time with students. EAB is also extending its CRM to support alumni engagement and fundraising.

IT 52