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Are institutions leveraging their alumni to their full potential? Here’s how they can

University Business

Alumni love their school , and they regularly show it by contributing greatly to their alma mater’s fundraising campaigns. “When a school actually works with their alumni, it allows the programs to highlight their success organically. “Alumni can provide a well of applicants,” she says.

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HBCU Advancement Teams: Don't Underestimate the Power of the Individual Donor

Diverse: Issues in Higher Education

For over 20 years, I have been an avid reader of the Giving USA Report on Philanthropic Giving, an annual report on fundraising in America produced by the Indiana University Lily Family School of Philanthropy. Each June, I eagerly await its release and subsequently use it to direct my fundraising strategy for the ensuing year.

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Colleges Are More Than Just an Education but a Capital Investment into Our Future

Diverse: Issues in Higher Education

They need to explore every avenue that is somehow connected to the institution—constituents, alumni, graduate chapters of fraternities and sororities, local businesses, alumni entrepreneurs, and former athletes. Now is the time to network, make contacts, reach out to your alumni and area businesses. Dr. Adriel A.

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The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy

EAB

Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater. The emotional connection your alumni audience already has to your institution is what sets them apart from other donor audiences.

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Things have changed—has your Annual Giving strategy?

EAB

Rather than sending the same message to your entire donor base, utilize donor data to craft meaningful messages for specific segments. But in doing that, you may be missing unique opportunities to earn donations outside of alumni majors. Schools receive donations outside of student “major” interests. appeared first on EAB.

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What Advancement Leaders Can Learn from Enrollment Leaders About Gen Z

EAB

Students in this generation are changing the way institutions create and execute engagement strategies­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­—from enrollment to retention to alumni giving—requiring them to be more customized and digitally omnipresent than ever before. Diver deeper into insights we’ve learned from Gen Z.

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A Beginner’s Guide to AI in Annual Giving

EAB

Most of us have already been utilizing forms of AI , even if we don’t realize it. You can use a tool like ChatGPT and provide it with your campaign plan (donor segments, fundraising goals, institution information, etc.) What is Artificial Intelligence (AI)? Say you want to develop a new email series for your Calendar Year-End campaign.