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CMOs Pushing Boundaries and Seeing Results

Campus Sonar

It’s not just making sure the budget is there to run enough ads; it's investing in professional development and measures, the type of budgets that are necessary to keep your group maturing. Once you have some proof-of-concept stored in the credibility bank, the argument for resource investment is easier (read: less difficult) to make.

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Student Lifecycle Strategies for Enrollment and Retention: Changing Higher Ed Podcast 150 with Host Dr. Drumm McNaughton and Guest Amrit Ahluwalia

The Change Leader, Inc.

Or is it a pizza party because the student affairs department doesn’t have the budget? How often are we providing professional development around teaching best practices? We need to think about the lifecycle in terms of customers, not students. Is it a meaningful campus event? It needs to be done.