EAB

DECEMBER 14, 2023

Blogs Our top five lessons on lead generation for graduate and adult programs in 2024 Insights and resources from a year of lead generation innovation As I look back on 2023, I’m struck by just how much we learned about the challenges that graduate and adult enrollment leaders face when it comes to lead generation.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Industry Alumni 52

Confessions of a Community College Dean

MARCH 14, 2023

Blog: Learning Innovation I’m totally psyched about the newly announced master of science in artificial intelligence (MSAI) degree from the University of Texas at Austin. For students, there are several major advantages to this model of graduate education. Let me say that slowly. Totally online. First, obviously, is price.

Graduate Education 91

Graduate Education Research Manufacturing Industry 91

EAB

AUGUST 15, 2023

Blogs I’m your future Gen Z adult learner. Guest post by Jordyn Morris, who is interning in EAB’s Research division As a college junior, graduate education is regularly on my mind, as it is for many of my peers. Here are three ways to hook me with your program webpage.

Financial Aid 52

Financial Aid Healthcare Media Recruitment 52

EAB

DECEMBER 6, 2022

The 50 most in-demand skills for graduates of your master's programs. We know that graduate students often enroll to gain the skills and knowledge necessary for bigger and better professional opportunities. But which skills do employers seek most frequently, and which mater’s programs offer top skills to students?

Budget and Finance Management 98

Budget and Finance Management Finance Management Enrollment Management 98

EAB

OCTOBER 17, 2022

What can big consumer brands teach graduate and adult enrollment leaders? The art of graduate and adult learner recruitment is in taking data and using it to inform specific, and potentially transformative decisions about campaign messages, creative strategies, and communication plans.

Recruitment 52

Recruitment Media Admissions Enrollment Management 52

EAB

DECEMBER 7, 2022

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments. Although there have long been peaks and valleys in graduate enrollment year over year, total graduate enrollment has increased across the last decade. Key takeaways from our new survey of university leaders.

Recruitment 52

Recruitment Enrollment Management Management Education 52

EAB

OCTOBER 25, 2022

With rapid growth in MBA programs and fewer students taking graduate admissions tests , this competition can easily drive up digital marketing bottom lines. How MBA programs can set a winning messaging strategy. Tips to lower your cost per lead. I’ve seen firsthand how fierce the competition for potential MBA students has become.

Admissions 52

Admissions Enrollment Management Recruitment Research 52